The social awareness campaign called #ItsNotOk was unveiled on Women’s Day.
"It all comes down to whether the brand can walk the talk or not," believe the marketers.
The duo Rocky and Mayur will interact with and celebrate inspirational women on their trip.
The brand amplified its ‘HerShe’ campaign with limited edition packaging, celebratory rap song an
With this association, the brand hopes to attract next-generation customers interested in fitness.
