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Fewer brands, bigger bets: India matches and top players drive ad surge
Record-breaking viewership, new markets and women’s surge power the sport’s global push
India–England semi-final records 65.2 million peak streams
Sri Lanka issues weather warning as broadcasters, sponsors and fans face potential financial fallout
MUMBAI: When social media tried to bowl a googly, the facts stood firm at the crease. A media release claiming that the International Cricket Council (ICC)...
