MUMBAI: With an aim to provide a platform to budding filmmakers with an opportunity to showcase their talent through a five-minute short film, Viacom 18 has...
MUMBAI: United Mediaworks has appointed Satish Mundhe as its VP – media sales, where he will be responsible in getting newer associations resulting in advertising and...
MUMBAI: Multiplex chain Inox Leisure has upped its digital strategy with the launch of an app for Android based phones, iPhone, iPad and tablet users. Additionally, Inox...
MUMBAI: Box office measurement body Rentrak is slowly expanding its footprint in India, where until now box office numbers haven’t had a systematic tracking system. Rentrak, which recently inked a deal with...
MUMBAI: Movie buffs prefer visiting a cinema for the almost minimal number of advertisements that play during the movie run. Advertisers are still somewhat hesitant of...