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BANGALORE: Air Deccan and Café Coffee Day (CCD) are initiating a cross-promotion exercise. CCD will find ad space on Air Deccan’s aircraft (23 in number, flying...
MUMBAI: This initiative is a first in the history of television. US media conglomerate Viacom’s cable network Showtime Networks will target all voting members of the...
MUMBAI: Who is the greatest American ever? Discovery Channel US and America Online have teamed up to answer that question with a campaign that combines on...
MUMBAI: Fiat India has recently tied up with NIS Sparta, to give an impetus to the company’s efforts in enhancing customer service levels. NIS Sparta, a...
MUMBAI: Initiative, the media services division of the Lintas Group, has announced Divas Reloaded, a two-day residential conference on the media environment at Northpoint, the group’s...
