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MUMBAI: Celador Productions announced a global initiative that will see various international versions of Who Wants to be a Millionaire? raising money for UNICEF. This was...
MUMBAI: High-end luggage maker Samsonite Corp has awarded its global media business to Initiative after a comprehensive media agency review. Interestingly, Initiative India has been servicing...
BANGALORE: Air Deccan and Café Coffee Day (CCD) are initiating a cross-promotion exercise. CCD will find ad space on Air Deccan’s aircraft (23 in number, flying...
MUMBAI: This initiative is a first in the history of television. US media conglomerate Viacom’s cable network Showtime Networks will target all voting members of the...
MUMBAI: Who is the greatest American ever? Discovery Channel US and America Online have teamed up to answer that question with a campaign that combines on...
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