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After the Big Event what? That must have been the dilemma confronting Sony Entertainment Television’s executive V-P ad sales and revenue management Rohit Gupta in the...
NEW DELHI/MUMBAI: The much-hyped multi-system operators’ (MSOs) meet in Delhi today failed to come up with concrete conclusions, though various issues arising out of postponement of...
MUMBAI: International surveys show that events are being increasingly used as highly effective brand building and selling tools. Only they need to be used in synergy...
Elections 2004 and Indo-Pak cricket 2004. Get set for the tidal wave. On the media front that is. From a purely media perspective, these two events...
LV Krishnan, chief executive of TAM India, is a soft spoken man. But that could well have worked to an advantage for someone who been in...
