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MUMBAI: Sensing the wide array of opportunities in the Indian video streaming market, major international platforms have dived in to take a share out of it....
AMUMBAI: As over-the-top (OTT) platforms have started capturing audiences from tier II, tier-III cities, beyond the top metro cities, all major players in the ecosystem have...
MUMBAI: In the race to reach a larger audience easily, all the over-the-top (OTT) players in India have struck deals with major telecom players. While all...
MUMBAI: While the growing over-the-top (OTT) ecosystem in the country is providing a large number of opportunities to platforms and content creators, it is still riddled...
MUMBAI: While user acquisition comes in the priority list of over-the-top players in India, maintaining consumer engagement also seems to remain a challenge. Although a number...
