The industry would like the SC to hear its concerns about the mandate first before going ahead.
ISA chairman Sunil Kataria said that advertisers are aligned with Barc solution for landing page.
The letter advises advertisers to assess the situation and make an informed decision.
Kataria is Godrej Consumer Products Ltd (GCPL), CEO- India, and SAARC
NEW DELHI: India’s TV audience measurement company Broadcast Audience Research Council of India (BARC India) is contemplating a complete review and legal overhaul of contracts it...
