Jewellery brand taps cricket star to deepen connect with young, everyday style seekers.
Campaign highlights that nearly 75 per cent of girls gradually drop out of sport after puberty
The light-hearted films highlight multiple smart benefits of RuPay On-The-Go.
Seeks to create a pathway for customer acquisition by entrenching itself as a fan favourite.
The campaign titled 'MRL Pass Toh Gaadi First Class’ will go live on TV and social media.
