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MUMBAI: Ad agencies are making forays into new areas in a bid to increase revenues. The leader WPP and its arms have taken the lead. Globally,...
Neo Sports has had a testing time. The distribution deal with Star did not work out and the two channels – Neo Sports and Neo Sports...
Thirteen years on, Star India’s music channel is experimenting with ‘blogumentary’ content and has adopted the tagline Channel [V] made by you. The recipe for getting...
Electronics major LG Electronics India Ltd (LGIL) recently announced their foray and focus on digital audio video products in Bangalore. LG showcased their latest offerings in...
The media industry has recently been eyeing the advantages that radio is promising to offer, but when it comes to the monies, advertisers are still apprehensive...
