Implements a 360-degree marketing approach to deliver the campaign across the nation.
Hrithik Roshan, Vijay Deverakonda and Dulquer Salmaan are the new brand ambassadors.
Several start-ups have joined the men’s personal care bandwagon.
With this, the dance diva becomes the first female brand ambassador of the fitness brand.
The TVC comes with a new proposition – ‘Jeetne ki Aag aur Thanda Dimaag’.
