Will include shows on Ramayana, Mahabharata, Panchatantra stories in a unique format.
Broadcasters know to consciously plan for the upheaval caused by the IPL.
In terms of marketing and promotions, maximum resources are allocated to TV slots.
Nina Elavia Jaipuria writes how Viacom18’s Hindi GEC business fared in 2020.
HUL headed the list of top advertisers in 2020, followed by Reckitt Benckiser India.
