Fan parks, pub screenings and digital buzz rev up F1 craze
Priced at just Rs 140 a bottle, the legendary beer returns to win old fans and new sippers
The media maven swaps AB InBev for Heineken's Indian arm
The Heineken-owned brewer uncorks premium offering at Rs 110 amid thirst for upmarket tipples
The latest in the series of the informal chat with industry exec in our weekend-special.