As people cocoon themselves in their homes, viewership on TV and OTT will see a rise.
Havas will work towards creating a brand strategy for ACC
Brands are relooking at their strategy in view of the virus scare
GroupM has predicted the growth for television to be 11.1% in 2020 as compared to 9.5% in 2019
The pitch was jointly won by Havas Media and Havas Life Sorento
