MUMBAI: Despite headwinds, India’s importance in global advertising increased in 2019. The forecasted 2020 growth rate of 11 per cent for India is more than twice...
MUMBAI: In the media industry, the saying goes that if there is viewership, there are advertisements. However, this doesn't seem to be the case for the...
MUMBAI: The Coronavirus pandemic and the consequent decision to suspend shoots from 19-31 March have proved to be a blessing in disguise for broadcasters. With major...
MUMBAI: Havas Media has bagged the integrated media mandate of ACC Limited. ACC Limited is one of the largest producers of cement and ready mixed concrete...
MUMBAI: Three weeks into India’s biggest cricketing event, Indian Premier League, brands and sponsors are re-looking their strategy amid the outbreak of coronavirus. The virus that...