The campaign #ScentOfAGentleman was created by Hashtag Orange
Iyer has moved from Publicis Groupe, where he worked as EVP and head of office.
Singh moved from Telenor, where he worked in India, Thailand, and Myanmar.
Abhishek Prakash Khankriyal, Ratna Mishra, and Suresh Joshi have joined the agency.
To oversee website management, creative, SEO, and media for the clothing brand.