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In the digital age customers are continuously bombarded with ads. This has led to customers purposely ignoring them reducing their efficacy. How can marketers then connect...
Mumbai : Brand storytelling is a powerful tool leveraged by marketers to communicate their brand’s values, identity, history and purpose. Marketers see GAI as a productivity...
Several businesses are adopting AI-driven chatbots and virtual assistants as there are proven benefits of their use in customer service. These services function 24×7 and are...
Any company handling data is susceptible to data breaches. IBM in 2023 conducted a study of 553 companies on the cost of data breaches, according to...
Mumbai: In an ever-evolving digital world, driving customer loyalty is crucial for business success. One effective strategy is the “earn and burn” loyalty program. This simple...
