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MUMBAI: With mobile proliferation in the country and the advent of 4G, the big question remains whether mobile will be the primary screen for news and...
MUMBAI: This Melt, GroupM’s flagship agency Mindshare will bring alive the concept of real time planning adaptive marketing through The Loop and Purple Box as a...
MUMBAI: The Cable television Advertising Bureau (CAB) has paved the way for the Video Advertising Bureau (VAB). CAB, which was founded in 1980, has dissolved...
MUMBAI: GroupM is expanding its sports and entertainment offering under a new global agency brand, ESP, which will comprise two separate businesses: ESP Properties and ESP...
MUMBAI: Kyoorius has unveiled the event line up its two day festival Melt 2015. Kyoorius founder and CEO Rajesh Kejriwal said, “With Melt 2015, we’re...
