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MUMBAI: The world of media and advertising never seems to have a dull day with another action-packed week coming to an end. Amid the yo-yoing fortunes...
MUMBAI: Wavemaker, GroupM’s media, content and technology agency, has partnered with creative powerhouse Ogilvy, to create a first of its kind Effectiveness Lab in India. This...
MUMBAI: WPP’s media investment group Group M has forecast the advertising expenditure (adex) in India to grow by 13 per cent in 2018 year on year....
MUMBAI: WPP’s GroupM, the world’s leading global media investment group, has acquired the digitally led creative agency The Glitch in India. This acquisition will demonstrate the...
MUMBAI: Essence, a data-driven global agency and a part of GroupM, has announced the appointment of Sonali Malaviya as the vice president – client partner. She...
