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Mumbai: Xaxis, GroupM’s outcome media specialist, on Thursday announced the elevation of Dimpy Yadav as general manager of Xaxis India. She will be based out of Gurugram...
Mumbai: Consumer sentiment ahead of the festive season remains positive with 50 per cent of consumers likely to increase their festive spends this year. Digital channels will...
Mumbai: The online retail market in India is set to rise three folds in the next four to five years, majorly driven by under-penetrated categories like...
Mumbai: m/SIX, GroupM’s youngest outcome-based agency has bagged the digital media mandate for Parag Milk Foods. The account will be handled out of m/SIX’s Mumbai office. ...
Mumbai: GroupM’s Essence, a global data and measurement-driven media agency, on Tuesday announced the introduction of its Essence Data Health Check (EDHC) consulting service, developed to help brands...
