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Mumbai: AI-enabled marketing already accounts for nearly half of all advertising revenue, that is more than $300 billion of global advertising revenue. And its growth is...
Mumbai: Mindshare, the flagship agency from GroupM on Wednesday announced the elevation of Ruchi Mathur as chief growth officer (CGO) for India, with immediate effect. She will be...
Mumbai: GroupM, the media investment group of WPP on Tuesday announced the launch of Finecast in India, a ‘first-to-market addressable TV service.’ It would enable advertisers...
Mumbai: Essence, a global data and measurement-driven media agency that is part of GroupM on Wednesday announced three new leadership appointments to strengthen its services and...
Mumbai: Media veteran Kishan Kumar has joined Star TV Network as executive director. In this role, he will lead the channel business for Malayalam GEC Asianet. ...
