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The advertising & media landscape in the country is evolving every day, especially with the exponential growth of all things digital during the pandemic. According to...
Mumbai: WPP’s media investment group, GroupM, has introduced the approach that it will take to measure & reduce ad-based carbon emissions using a newly developed global...
Mumbai: Wavemaker India national director and head of sports business, Jigar Rambhia has moved on from the media agency after a 15-year stint. He has joined...
Mumbai: A global data and measurement-driven media agency WPP’s GroupM, Essence has won the integrated media mandate of beauty brand Plum in India. Essence will work...
Mumbai: GroupM’s outcome-based agency, mSix&Partners, has won integrated media and social duties for VKC Nuts, which also operates under the brand name ‘Nutraj’. The brand is...
