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MUMBAI: OOH is finally joining the sustainability bandwagon. GroupM, WPP’s media investment group, in collaboration with the Indian Outdoor Advertising Association (IOAA), has announced the formation...
Mumbai: Bingo!, a popular snacking brand from ITC Foods, has announced a five-year partnership with the All India Pickleball Association to promote pickleball in India. The...
Mumbai: WPP’s media investment group, GroupM, and Kantar, a global marketing data and analytics company, have released the fifth edition of the Rural Barometer report. This...
MUMBAI: The TV ratings saga in India has got a new twist, if Network18’s Storyboard18 is to be believed. According to an unconfirmed report filed with...
Mumbai: GroupM conceptualised a visual spectacle in the outdoor landscape of Kolkata for Skipper Pipes. The outdoor campaign raises awareness that the auspicious occasion of Durga...
