MUMBAI: YouTube‘s latest venture – ‘holding the hands of advertisers‘. Even though viewership for online video streaming sites is constantly on the rise, advertisers have remained...
MUMBAI: Google will sell more mobile advertising than the rest of its rivals combined for the second straight year, according to a new forecast that highlights...
MUMBAI: DDB Mudra has appointed Subhasis Chatterjee as AVP. Subhasis will report in to senior VP Shally Mukherjee. Subhasis makes the shift from Contract Advertising where...
MUMBAI: Google has acquired Israeli technology company Waze for an estimated $1.03 billion. Waze makes a crowds-sourced traffic app that uses input from drivers. It will...
MUMBAI: Tivo which develops digital video recorders in the US has settled its pending patent litigation with Motorola (now owned by Google and Arris), Cisco and...