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MUMBAI: There is need for both advertising agencies and marketers to reinvent themselves. This was the basic message from the IAA Debates held in Mumbai earlier...
BENGALURU: Godrej Consumer Products Limited (GCPL) has launched Good Knight Neem Low Smoke Coil in South India. A campaign including a TVC by JWT in South...
MUMBAI: The 30-sec ad has served all of us well and still continues to do so. Today, content is king, and broadcasters are trying newer ways...
MUMBAI: Joining a client roster that includes Mahindra, Godrej, Bajaj Auto, PepsiCo, Etisalat, Interbrand India has recently begun consulting for the infrastructure major L&T. L&T...
MUMBAI: According to a Business Standard report, around 56 per cent of Indians don’t use mosquito repellents. In rural markets, 72 per cent of the population...
