91 per cent of India’s Next Gen pay more attention to brands that make them laugh
Priya Malhotra on engaging digital-native learners, building trust in a changing ed-tech landscape and turning technology into meaningful learning experiences
Study finds Gen Alpha shaping up as digital natives with growing buying power.
Google search data reveals a nation juggling aspiration and anxiety, from AI-powered religion to micro-retirements
‘Stay Hip, Stay Loose’ campaign taps Gen Z shift to relaxed fits.
