Element Pictures is independent production company managed by co-founders Ed Guiney & Andrew Lowe.
Produced by Fremantle, the quiz show will be hosted by Gaurav Kapur.
Colors held rights to telecast the show in India previously.
Sony has adopted a 360-degree integrated marketing for the show.
CANNES: How do you work with India? Is it a new TV and digital formats’ paradise? These – among others – were some of the questions...
