The festival celebrating food and culture runs from 9 to 13 October at Major Dhyan Chand Stadium.
ITC foods scale up business in Chennai, Mumbai, Kolkata, and Delhi.
25-34 year-olds are most likely to notice mobile phone endorsements by influencers (53%).
Zee Zest will create shows with user-generated content next year.
Chef Smit Sagar will be hosting the food show.
