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Conventional, customary, commonplace… Certainly NOT words in the almanac of marketers who are looking to break away from the clutter as they strive to connect to...
He talks of a “marketing meltdown” in the country. FMCGs are his real targets. Harish Bijoor does not mince words while reasoning a greater ‘autonomy’ for...
Lintas’ media division comprises three arms – Initiative Media, Interactions and the newest baby Insight. The three media services agencies have diversified roles. Lintas was amongst...
They tout themselves as the best marketers to the rural consumer having had a gargantuan experience in handling a variety of FMCGs, consumer durables, industrial, agri-inputs...
The media business on an average has been growing at about 10 per cent per annum. Last year, saw a little more optimism with the growth...
