Both campaigns are conceptualised by the DDB Mudra Group.
Drives sales worth Rs 500 crore in four days of Amazon and Flipkart sales.
Aims to launch peak hour ₹1 auto rides in Bengaluru.
FCB Kinnect’s activation engaged audiences through a strategic mix of online and offline channels.
The campaign comprises films, influencer engagements, and other on-ground activations.
