Regional content, retail media and CTV reshape advertising strategies, says report
Board predicts sharper strategies plus AI discipline as CMOs shift into business-driver mode.
Campaigns hit 1.1 billion impressions, 34 percent engagement, 18 percent SOV rise.
New campaign to usher in a change towards buying large appliances
MUMBAI: While addressing a session at a marketing conclave in Mumbai, that debated the relevance of mobile marketing and the need to go app first for...
