Adjusted operating losses narrow by Rs 1,600 crore in FY26, but finance costs nearly double to Rs 1,209 crore
Regional content, retail media and CTV reshape advertising strategies, says report
Board predicts sharper strategies plus AI discipline as CMOs shift into business-driver mode.
Campaigns hit 1.1 billion impressions, 34 percent engagement, 18 percent SOV rise.
New campaign to usher in a change towards buying large appliances
