Rebranding is a result of its acquisition by the fitness company, Cult.Fit.
With this association, the brand hopes to attract next-generation customers interested in fitness.
The rebranding will be effective from 11 May.
The campaign features Katrina Kaif as brand ambassador
MUMBAI: We are constantly haunted by the media, be it television, print, out of home or digital. Our thoughts and actions get subliminally influenced, not to...
