To be aired on the day of Chhath Puja, 10 November, between 5 p.m and 7 p.m.
Encourages people not to burst firecrackers that scare animals.
The campaign has been conceptualised in-house and created by Big Momma Productions.
The brand campaign features Bollywood couple Ritiesh Deshmukh and Genelia D’souza.
This is Part 3 of the series on how brands are gearing up for the festive season this year
