NEW DELHI: Synergy amongst all group companies under the umbrella of the Subhash Chandra-controlled Essel Group is the key word these days. In line with that...
MUMBAI: Doordarshan is getting a makeover. With the advertising agency J. Walter Thompson (formerly known as HTA) having bagged its the brand management account for the...
MUMBAI: For those looking for an overview of complex marketing-advertising situations, here is a book that looks to address that need. FCB-Ulka Brand Building Advertising –...
Zee Telefilms group broadcasting CEO Sandeep Goyal is moving like quicksilver, at least as far as hiring of senior skilled professionals is concerned. Last week, he...
