The fest is set to take place between 5-7 May after a gap of two years.
The new agency will be led by chairman and CEO Santosh Menon.
The award has been launched on the birth anniversary of its legendary leader.
Kinnect is credited for conceptualising & executing digital-first campaigns for brands.
Nitin Karkare, Swati Bhattacharya, Robby Mathew & Joe Thaliath take on more prominent roles.