Nykaa would hold 55 per cent of the new entity; Apparel Group would own the rest.
Conceptualised by Wunderman Thompson, Lifestyle launched two new 15-second digital-only TVC.
The campaign has been put together by Thought Blurb Communications.
Nia sports three insta-worthy looks from Clovia's collections in her Instagram reel.
The growth ambitions will be achieved by broadening its client base in India and abroad.
