The scope of work will focus on driving business growth and media engagement for the brand.
Planned by Taproot Dentsu, the campaign launches active copper + zinc booster technology.
The brand took on a new positioning and identity in December 2020.
It announced a new vision, Posibol logo along with a series of product launches.
MUMBAI: Eureka Forbes, which is responsible for creating iconic brands including Aquaguard and Euroclean, has roped in Taproot Dentsu to handle its creative duties. The agency,...
