The acquisition follows WPP’s decision to merge Essence and MediaCom globally in April this year.
Essence’s scope of work will include strategy, analytics, media planning and media activation.
The agency will help scale the brand across categories and drive enhanced return on investment.
The multiplex will be a 20-screen platform with content from leading OTT partners.
Brings together Finecast, Xaxis, and GroupM Services to form GroupM Nexus.
