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MUMBAI: Sports broadcaster ESPN Star Sports is looking at roping in eight sponsors for the blockbuster India-Pakistan series comprising 3 ODIs and two T20s. The sportscaster...
MUMBAI: Sports broadcaster ESPN Star Sports (ESS) is eyeing ad revenue of Rs 2 billion from the India-England series. The series, involving four Tests, five ODIs...
MUMBAI: The suspension of TAM data for nine weeks till 8 December will not have much bearing on the way advertisement deals are done, at least...
MUMBAI: Nielsen, a global provider of information and insights into what consumers watch and buy, has taken a major step forward for cross-platform advertising measurement by...
Star India CEO Uday Shankar, conqueror of TV news and entertainment business, is ready to wage a new battle in sports broadcasting. When the BCCI rights...
