It intends to become a national and a regional brand at the same time.
Includes 13 original series and 33 film premieres across 8 languages.
It has added 6.9 million new subs in last 6 Months
These campaigns advocate following precautions and overcoming adversities through togetherness.
The posters, promoting Navratri and featuring Bollywood’s finest, were slammed and have since be