Top 25 celebrity brands worth $2 billion as digital endorsements reshape market
Brands pay macro-influencers to create content based on their products or sponsor their events.
The 'Endorser Due Diligence' service aims to help endorsers fulfill their obligations under the la
MUMBAI: How often do we come across an ad that features a Bollywood celebrity? Maybe, a lot, and it is mostly driven by people’s affinity for...
MUMBAI: With the World Cup mania rising, the scramble for the advertising buck by sales people across channels is going to intensify. The folks who decide...
