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Record-breaking viewership, new markets and women’s surge power the sport’s global push
Match-day frenzy rivals knockout thrill as food delivery, ads and bars cash in big.
14.7 bn minutes consumed as India win sparks 81 per cent digital surge.
MUMBAI: Emirates is stepping up to the crease ahead of the ICC Men’s T20 World Cup, with Indian star Suryakumar Yadav fronting its latest advertising campaign....
MUMBAI: Saatchi & Saatchi India has strengthened its senior leadership bench with the elevation of Samir Shanbhag as executive director, effective January 2026. The move caps...
