Regional segment could observe 8-12 per cent decline in viewership
Its previous show Dastaan-E-Mohobbat didn't work well with the viewers
According to BARC, it is the Elections Results day which draws the largest spike in ratings
Impact of assembly elections on TV ad spends
NEW DELHI: All India Radio (AIR) and Doordarshan (DD), which provide a platform for political parties to make poll broadcasts before every election, will also organise...
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