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MUMBAI: India’s advertising investment is predicted to reach an estimated Rs 57,486 crore in 2016, which is a growth of 15.5 per cent for the calendar...
Seasonaliity in ad spends is a phenomenon that most Indian marketers are familiar with. Whether you have the rash of heat countering products which pop up...
MUMBAI: Come festival time and brands, backed by their army of creative sleuths, leave no stones unturned to make hay while the sun shines. Using the...
BENGALURU: E-commerce players would have spent approximately Rs 3900 crore (or $600 million) in India on advertisement by the end of 2015, as per the second...
MUMBAI: CNN International will be featuring a special coverage week starting from 20 September on Growing India. In this special programming week, CNN will look...
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