Taneja will also be responsible for co-creating the e-commerce vision & strategy charter.
The agency will lead digital creative, social and media buying mandate for the brand.
Will enable Nykaa to enter the nutraceutical space as well.
Smartphones worth Rs 1.2 bn are expected to be sold during the festive period of Oct-Dec.
Rapid advance of Bharat online is re-shaping India’s e-commerce landscape