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An established name in the Indian beauty & personal care market, SUGAR Cosmetics was among the early movers into the D2C (direct-to-consumer) space as a digital-first...
Mumbai: TATA Group’s e-commerce brands, Tata CLiQ Luxury- luxury lifestyle platform, and online supermarket – bigbasket have teamed up to launch and grow the luxury gourmet...
Mumbai: AiTrillion, a SaaS marketing platform for e-commerce sellers worldwide, has announced the onboarding of Sudiptaa Paul Choudhury as chief marketing officer (CMO). In this role,...
Mumbai: Myntra has announced its foray into influencer-driven social commerce at scale, to cater to the evolving content consumption patterns and shopping preferences of consumers. As...
Mumbai: Live shopping and conversational commerce are gaining popularity in India, with nearly nine out of 10 people saying they enjoyed the shopping experience, as per...
