The condom brand’s punny slogans were objected to and its marketing materials had to be withdrawn
Durex aims to tackle the barrier that condoms reduce sensations, pleasure, and intimacy.
The campaign aims to create a safe space for students in India to express their feelings.
Brands like Swiggy, Tinder, Durex, Pizza Hut, and Noise took part in the #CaseTohBantaHai campaign
Ropes in Vimal Elaichi, MX TakaTak, Netmeds, H&M, Durex, and Lotus Herbals.