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MUMBAI: Brands who choose multimedia campaigns to communicate their advertising messages are more memorable to consumers and are likely to enhance perception of their brands, reveals...
MUMBAI: The 24-hour international English news channel CNN’s audience growth across the Asia Pacific region has out-paced all gains for the news genre as a whole,...
MUMBAI: CNN attracts more business travelers and high income earners (personal monthly income of more than US $8,000 per month) than any other channel and more...
MUMBAI: PAX survey conducted by Synovate projects CNN as the undisputed news leader in Asia. The survey says the channel has grown its monthly reach among...
MUMBAI: The latest Pan Asia Cross Media Survey (PAX 2003/04) results, released on 8 October, says CNN is the leader among international news and business channels...
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