It aims to achieve a sales turnover of Rs 5,000 crores in the next five years.
Pass Pass Pulse adorned the sky at Rann of Kutch with 1,150 kites.
It praises community builders for their selfless actions, fostering a people-centric approach.
The TVC features actors Saurabh Shukla and Abhishek Banerjee.
The ground-breaking campaign has been initiated by harnessing AI technology.