The industry will surpass $1 trillion in total revenue in 2024; grow 7.7% in 2025 to $1.1 trillion
A committee has been formed advocating use of solar power, recyclable fabric, and waste reduction
The outdoor agency provided live flight departure times and gates info on OOH in Delhi and Mumbai
The campaign offers high dwell time via programmatic technology.
The director of C Lab, Ambient, Brandscope at DAN talks about the OOH & influencer industry
